Retail channel operating system
Our CRM already runs lead-to-sale for service businesses. This proposal extends it into a retail variant purpose-built for the LES network — planogram compliance, footfall-to-conversion, live inventory and per-agent productivity — with scoped access for Lenovo, distributors, partners and store owners.
The research
India's retail-tech stack is growing at a mid-teens-to-20% CAGR through 2030, driven by GST formalisation and omnichannel pressure on brand-exclusive stores. Yet every incumbent covers only one corner of what an exclusive-store network actually needs.
Zoho, Salesforce — strong on pipeline, blind on the retail floor. No planogram, no footfall, no channel hierarchy.
GoFrugal, Ginesys, Lightspeed — strong on billing and stock inside one store, blind upward. The brand sees nothing.
Bizom, FieldAssist — model the distributor tree, but built for secondary sales of soap, not demo-led electronics retail.
| Player | Channel-tree RBAC | In-store execution | Positioning & typical price | Why it misses LES |
|---|---|---|---|---|
| Zoho CRM / One | No | No | Horizontal SMB · ~₹800–2,500 / user / mo | Not brand-hierarchy aware; per-user pricing punishes floor staff |
| Salesforce Retail Cloud | Partial | Partial | Enterprise clienteling · multiples higher | Overkill cost and rollout time for single-city SMB stores |
| Capillary | No | Loyalty only | Consumer engagement led | Loyalty-first, not store-ops or channel visibility |
| GoFrugal / Ginesys | No | Billing / stock | Retail ERP · ~₹1,000–3,000 / store / mo | Store-centric; weak brand→distributor roll-up and agent productivity |
| DMS tools (Bizom etc.) | Yes | No | FMCG secondary sales | No planogram, footfall or demo-conversion model |
| Retail CRM | Yes — 4 tiers | Yes — shelf to sale | Per-store, brand-subsidised | Built for exactly this intersection |
Competitor pricing shown as indicative public-list ranges gathered during research; confirm current quotes before contract-stage comparisons.
The scope
Photo-audit with checklist scoring: is the hero SKU on the right shelf and endcap, this week, in every store? Scored, trended, comparable.
Geo-map of every LES / LES Lite outlet, its catchment, and which distributor and partner own it — the estate on one canvas.
Stock-on-hand and sell-through rolled up store → distributor → brand. Flags dead stock and focus-SKU stockouts before they cost a weekend.
Walk-ins handled, demos given, conversion rate and average ticket — per floor agent, per shift. Feeds partner-tier incentive programs.
Footfall → engaged → demo → sale, per store per day. Conversion rate becomes the network's shared headline metric.
Capture the walk-in, follow up, close with EMI / exchange / warranty context. This is our existing CRM core, re-skinned for retail.
The impact
Impact figures are pilot targets modelled from the research pass, not measured results — the Delhi pilot exists to prove them.
Plays well with the stack the channel already runs
Product demo
Same data tree, scoped by role. Switch the role to see what each tier sees — and switch the device, because partners live on tablets and floor agents live on phones.
All demo data is illustrative. Store names are real Delhi retail zones; numbers are representative, not reported.
Varied access, by design
Modelled on Lenovo's real channel — LES and LES Lite outlets, LPP partners, regional distributors, Gold Circle and T1/T2/T3 programs. Each tier sees its own subtree; aggregation rolls up, PII stays down.
| Tier | Sees | Does | Never sees |
|---|---|---|---|
| Lenovo (Brand) | Whole estate, aggregated with drill-down: compliance, sell-through, footfall, conversion | Sets focus SKUs, planograms, targets, incentive schemes; benchmarks stores | Store cost margins · customer PII |
| Distributor | Only stores they supply: stock, sell-through, replenishment signals | Manages allocation and secondary-sales targets for their stores | Other distributors' stores · brand-wide margin data |
| Partner | Only their own outlets: agent productivity, footfall, inventory | Manages staff, targets and local promotions across their outlets | Other partners' stores · distributor pricing |
| Store Owner | Single store: own agents, own customers, own stock and footfall | Runs the day — shifts, follow-ups, stock requests, walk-in capture | Any other store · network-level analytics |
Rollout
5–8 Delhi LES stores across one distributor. Store mapping, footfall capture and the owner app go live in week one.
Weekly photo-audits and the Lenovo brand dashboard switch on. First network compliance report in week three.
All LES / LES Lite outlets onboard; distributor replenishment alerts and partner incentive scoreboards activate.
The same tree, re-instanced: Mumbai, Bangalore — and the same architecture serves any OEM's exclusive network.